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[av_heading heading=’‘Balik Eskwela Diskwento’ Capiz sales generate P.5M’ tag=’h3′ style=’blockquote modern-quote’ size=” subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=” custom_font=”][/av_heading]
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Sunday, May 28, 2017
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ROXAS City – A total of half a million pesos was generated from the Balik Eskwela Diskwento Caravan of the Department of Trade and Industry (DTI) Capiz Provincial Office in President Roxas and Mambusao towns on May 11 and 12, respectively.
The caravan’s objective was to improve consumers’ access to basic and prime commodities including school supplies through the mobilization of distributors / retail outlets to sell consumer items at low or discounted prices.
Cash discounts, premium-in-packs, buy one take one, freebies and other mode of promotions were offered to consumers.
A total of 10 distributors / retailers, including an National Food Authority (NFA) rolling store, participated in the caravan.
Distributors / retailers from Roxas City loaded their vans with school supplies, canned goods, coffee, cola, rice, detergent soaps, electrical products and various consumer goods travelled together to reach the designated caravan municipalities.
Technical Education Skills Development Authority graduate beneficiaries offered free massage, manicure and pedicure.
The free services given to the consumers helped enliven the caravan venue despite the rain and intermittent striking heat of the sun.
In President Roxas, sales reached P154,620.74 while in Mambusao it was P183,950.20 for a total of P338,570.94.
Despite the simultaneous in-house sale conducted in Roxas City, the out-of-town sales were much higher by 51 percent as in-store sales recorded only P166, 584.29.
Canned goods, detergent soaps and school supplies generated the highest sales. (DTI/PN)
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