ILOILO City has long positioned itself as a model of public health governance, and its landmark Ordinance No. 2017-002 — the comprehensive anti-smoking ordinance — embodies that. But, as reported by this paper recently, with over 4,200 individuals apprehended for smoking-related violations from January to June this year, including 633 vape users, it is clear that enforcement must evolve as fast as the tactics used by violators.
The ordinance, which prohibits smoking and vaping in public places, was never meant to be punitive alone. It is rooted in the broader vision of safeguarding the health of all Ilonggos, especially the youth, from the proven dangers of tobacco and nicotine addiction. But legislation without consistent and visible enforcement is little more than ink on paper.
The rise in vaping among minors, many using devices disguised as ballpens, juice bottles, or even necklaces, opens a new front in this ongoing battle. These deceptive devices are slipping past the eyes of teachers, parents, and even authorities. The response, therefore must be recalibrated – one that recognizes the evolving nature of nicotine consumption and adapts accordingly.
Without a doubt, enforcement must be intensified and modernized. The Iloilo City Anti-Smoking Task Force must be equipped not only with the manpower but also the training and tools to recognize disguised vaping devices. Retailers who sell these products — especially to minors — must be met with stiff penalties. Likewise, barangay officials should be empowered and mandated to enforce the ordinance at the grassroots level.
Of course, education must go hand in hand with enforcement. The City Health Office’s information drives in public schools, particularly at the elementary level, are commendable and should be expanded further. Young Ilonggos must not only be told that smoking and vaping are harmful — they must be shown why, through science-based learning, real-life testimonials, and youth-led advocacy.
And yes, the community must be empowered to take part. Parents, school administrators, and civic groups need to be more involved in reporting violations, supporting awareness campaigns, and cultivating smoke-free environments at home and in neighborhoods. Ordinance 2017-002 is a community ordinance — it must live beyond City Hall.
Enforce, educate, and empower – this is a call to action. If Iloilo City is to live up to its vision of being a healthy, livable, and youth-protective city, the implementation of its anti-smoking ordinance must be as bold and relentless as the problem it aims to address.
The numbers show us the urgency. The disguised devices show us the cunning of the industry. But our collective will can — and must — show them that public health will always come first.
