ILOILO City – Samsung Philippines has chosen Iloilo City as the latest stage for its Bespoke AI Unveiling on September 19, reflecting the city’s growing reputation as a hub of modern living and tech-savvy households. The event showcased Samsung’s next-generation appliances — AI-powered refrigerators, washing machines, air conditioners, and smart ovens — designed to transform homes into smarter, more energy-efficient spaces.
Anchored on its “AI Home” vision built on Ease, Save, Care, and Secure, Samsung’s Bespoke AI lineup integrates digital intelligence with sleek design. From monitoring groceries inside your fridge to optimizing laundry cycles and even controlling appliances remotely through the SmartThings app, the lineup promises to simplify household tasks while saving energy.
Among the highlights was the Bespoke AI Family Hub Refrigerator, which comes with View Inside cameras and a 21.5-inch screen for streaming, sharing photos, and voice-activated commands through Bixby. The Bespoke AI Front Load Washer-Dryer Combo wowed homeowners with its ability to wash and dry clothes in as little as 98 minutes, while also detecting fabric type and soil level for optimal care. Other crowd favorites included the WindFree Air Conditioner, which quietly cools spaces without direct blasts of air, and the Smart Oven with WiFi connectivity, capable of air frying, steaming, grilling, and even fermenting with minimal effort.
Samsung executives highlighted that the power of the Bespoke AI range lies not just in its features, but in how the appliances interact with one another.
“We are the only brand that has a fully integrated ecosystem where appliances, TVs, and smartphones communicate,” said Ramon Medina, head of Samsung Digital Appliances. “AI learns your usage patterns, whether it’s saving on electricity, knowing how often you open your fridge, or recommending the best wash cycle, it makes everyday living both smarter and more sustainable.”
Jenny Gonzaga, Samsung’s Home Appliances Product Marketing Manager, underscored the company’s drive to innovate for Filipino households: “Our Bespoke AI products are all about combining convenience and style. These appliances are designed to make family life easier, whether you’re managing chores remotely through SmartThings or simply enjoying the time saved by faster, more efficient cycles.”
Samsung’s Iloilo launch also reflects the city’s booming middle-class and property development sector, with more families investing in modern condominiums and suburban homes that demand stylish, energy-efficient, and connected appliances. By bringing its latest AI innovations to Iloilo, Samsung is not only introducing cutting-edge technology but also aligning with the city’s aspirations to be a model for sustainable and smart living in the Visayas.
With promises of up to 70 percent energy savings, ultra-fast performance, and future-ready integration, Samsung’s Bespoke AI series aims to redefine the way Filipinos live, making home life in Iloilo and beyond not just smarter, but also greener.
Users can keep their Bespoke AI appliances in peak performance with the proactive care that Samsung Care+ Premium offers. Samsung Care+ Premium includes maintenance and diagnostic services for up to four years for appliances, as well as an extended warranty of up to two years*.
Order Samsung’s Bespoke AI appliances and avail Samsung Care+ premium at 30% off at samsung.com/ph. *Including a 1-year warranty from purchase./PN
