Isuzu inaugurates Bacolod IOS dealership

Isuzu Philippines Corporation President Mikio Tsukui and Southern Auto Mart and Trading Corporation President Marc Vincent Tiu led the unveiling of the newly refreshed Isuzu Bacolod dealership — now upgraded to reflect the brand’s Isuzu Outlet Standard design philosophy.
Isuzu Philippines Corporation President Mikio Tsukui and Southern Auto Mart and Trading Corporation President Marc Vincent Tiu led the unveiling of the newly refreshed Isuzu Bacolod dealership — now upgraded to reflect the brand’s Isuzu Outlet Standard design philosophy.

BACOLOD City – The Isuzu Philippines Corporation (IPC), in partnership with Southern Auto Mart and Trading Corporation (SAMTC), inaugurated the newly refreshed Isuzu Bacolod dealership — now upgraded to reflect the brand’s Isuzu Outlet Standard (IOS) design philosophy, on Monday, September 1.

Isuzu Bacolod, one of IPC’s 49 dealerships nationwide, is situated along Lacson Street, Barangay Mandalagan in this city.

Isuzu Philippines Corporation President Mikio Tsukui delivers his message during the inauguration of Bacolod Isuzu Outlet Standards in Barangay Mandalagan, Bacolod City on September 1,2025.

“We at IPC are honored to celebrate an incredible milestone with Isuzu Bacolod – 60 years after it first opened its doors,” said IPC President Mikio Tsukui during the ceremony and extended his sincerest congratulations on the reopening of the Bacolod dealership.

He also expressed his heartfelt gratitude for the long-term partnership that delivered durable and reliable vehicles to the Bacolod community throughout the years.

“Over its 60-year tenure, Isuzu Bacolod has remained steadfast in its mission to offer exemplary service to businesses and families alike. As Bacolod, the City of Smiles, continues to grow economically, Isuzu Philippines and Southern Auto Mart remain committed contributors to the vibrant city’s development,” Tsukui said.

He added that Bacolod is now a prime investment destination and a hub for booming infrastructure projects.

Tsukui looks forward to many more years as the city’s responsible partner, offering dependable light commercial vehicles and trucks.

Now aligned with IOS standards, Isuzu Bacolod is more equipped than ever to meet the demands of this thriving city.

“Together with our partner Sothern Auto Mart, we aim to deliver unmatched sales and aftersales services through the upgraded showroom and customer lounge, as well as the bright and well-ventilated service area,” Tsukui said.

This remarkable achievement, he said, would not have been possible without the praiseworthy efforts of the Southern Auto Mart team led by its president, Marc Vincent Tiu.

“Your commitment to growth and progress carries the Isuzu brand into the next generation, enabling modernization that keeps pace with this ever-growing nation,” Tsukui said.

The IPC president added: “Sixty years of tried and tested service is truly worth celebrating. We are confident that Bacolod and its neighboring communities remain in capable hands, especially with the newly renovated IOS dealership.”/PN

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