
BY MA. THERESA LADIAO
AS THE VIBRANT colors of the MassKara Festival fill the streets of Bacolod City, a unique group of traditional photographers stands firm against the tide of digital advancement. Nestled in the heart of Bacolod public plaza, these seasoned artists capture moments that weave together the fabric of community and culture, showcasing a dedication to their craft that transcends generations.
Frederico Amistrano, a 76-year-old photographer from the city’s Barangay 2, is one such guardian of tradition. With 34 years of experience behind the camera, Frederico recalled the early days of his career, back in 1990.
“Sang una ya maayo pa to ang amon nga kuhaanay picture kay wala pa mga cellphone, may film pa to ang amon nga camera. Karon ya buron na gid,” he reflected, reminiscing about the simplicity and charm of a time before smartphones revolutionized photography.
Amistrano fondly remembered a bustling era when his photography business thrived on the plaza. “Dati 30 pesos lang, sa isa ka adlaw maka sobra kami isa ka libo sang benta namon kay damo gapa-kodak, wala pa Facebook sang una,” he explained, highlighting the stark contrast between then and now. With the advent of digital cameras and social media, the volume of clients has dwindled, but the love for capturing candid moments remains unchanged.

Every MassKara Festival, Amistrano engages with visitors from far and wide.
“May ara man nagapa-picture sa akon mga pangayaw, may halin sa Cebu, may halin sa Manila ukon sa Iloilo,” he shared.
His passion for photography extends beyond mere clicks; it’s a way to connect with people, a reminder of shared experiences.
“Damo naman kami mga suki, halin sang una. Kay ga-picture man kami di sa mga birthday ukon kasal,” he added, illustrating how his role in the community stretches far beyond festival days.
Yet, the current Masskara Festival feels different. The crowd seem to have shifted to the New Government Center (NGC), leaving the plaza quieter than in years past.


“Subong medyo mahina na ang MassKara Festival kay ang mga tawo ato na tanan sa NGC,” Amistrano observed.
Despite this shift, he remains resilient, finding ways to adapt his business.
“May ara nga makakuha ka duwa ka shot, tatlo ka shot,” he chuckled, acknowledging the challenge but remaining committed to his art.
For just P50 per shot, Amistrano provides not only a service but a glimpse into the soul of Bacolod’s vibrant culture. This income is vital, especially as he supports his family and sends his children to school. “It is very helpful for our family to sustain,” he noted, his determination shining through.
The plaza may have its challenges, but it is also a space of camaraderie. Amistrano reflects on the kindness of strangers who, after taking their photos, sometimes offer a little extra.
“May ara kis-a nga maluoy sa amon, pagkatapos sang kodakanay may mahatag sa amon P50-P100 para kuno pangkape-kape namon,” he said, underscoring the strong sense of community that thrives even amid change.
Amistrano embodies the spirit of resilience, a testament to the enduring power of tradition in a digital age. With each click of his camera, he captures not only images but the essence of a celebration that brings joy and unity to Bacolod City. In a world where technology often overshadows the past, it is the stories of dedicated individuals like Amistrano that remind us of the beauty found in tradition and human connection./PN
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