THE ARTIFICIAL intelligence (AI) price wars have begun. Everyone is watching the Pareto cost frontier — better performance at the same or lower price. If Google matches GPT-5’s capabilities at a cheaper cost, the market could flip overnight. The reverse is also true. And that is why this matters.
This kind of price crash levels the playing field. Small teams and solo builders can suddenly compete with industry giants. In AI, the price per unit of intelligence can be just as important as the intelligence itself.
So what should we do?
Try this for now: whatever it is you have been wanting to start or build, do it now. If you have a business idea you have been eager to explore, or if you are hungry to make a career-changing impact at work, this is your moment. Today’s AI — at today’s price — can dramatically change how you build almost anything.
Fourth, consider this: the safest jobs in the next decade may be floor sanders, roofers, and massage therapists. Notice what is missing? Your office job.
On Monday, AI could replace 30 percent of your team. On Tuesday, it could diagnose your mother’s cancer. The same technology can produce two very different outcomes.
GPT-5 has already exceeded expert-level performance in 50 percent of cases across more than 40 occupations, including law, engineering, sales, and logistics. This transformation is already underway. Amazon, for example, is currently running more than a million robots in its warehouses.
When I walk through office towers and see insurance brokers, analysts, accountants, and paralegals at their desks, I sometimes imagine what those floors might look like five years from now. Perhaps half those desks will be empty.
Within the next five years, AI could become more intelligent than the combined knowledge of humanity. Job displacement may be brutal and inevitable. But there is also a silver lining.
A friend of mine was driving one day when one side of his face suddenly went numb. Hours later, he learned he had brain tumors.
Humans are not very good at knowing what is happening inside our own bodies. And this is precisely where AI could change the game. In one recent trial, AI diagnosed some of the toughest medical cases with 85 percent accuracy. Human doctors achieved only about 20 percent.
AI can remove human bias and reduce inaccuracies in both health care and scientific research. The biggest breakthroughs in human history may not come from humans alone.
Number five: human purpose and meaning.
When machines become smarter than we are, what will be left for us to do? Yet our need for purpose and meaning is limitless. So are our creativity, our drive to be useful, and our desire to help others. Even if AI surpasses us — and it likely will — we will still find purpose in that new world.
Two things are clear. First, we have never seen change happen this fast. Second, no one knows exactly what will come next.
You cannot stop this transformation. But here are three things you can try.
First, become fluent with AI. Use whatever tools are available to you — GPT-5, Gemini 2.5, Grok 4, Claude 4.1, DeepSeek — it does not matter. Use them daily. Use them to solve real problems in your work.
Second, learn the limits. Push these systems to the edge of what they can do. Discover what they are not good at. That intuition will serve you well in the future.
Finally, learn to love the hard things. This is more psychological than tactical. We will need to accept the setbacks, the pivots, the chaos, and the drama that are surely coming. Find a way to embrace what is in front of you and ignore what you cannot change.
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Stay hopeful. Stay human. Live a life that leaves a lasting legacy./PN
