ILOILO City – Artificial Intelligence (AI) is poised to become a powerful engine for economic growth in Western Visayas, with business leaders urging industries to embrace its potential to boost productivity, innovation, and competitiveness.
“AI should be utilized by the industry as an essential tool to enhance our economic growth and the business sector must fully embrace its potential,” said Atty. Jobert Peñaflorida, regional chief of the Philippine Chamber of Commerce and Industry (PCCI) for Western Visayas, during the recent Department of Science and Technology’s AI Festival here.
Peñaflorida stressed that integrating AI into local businesses could streamline processes, improve decision-making, and enhance productivity across industries — ultimately strengthening the regional economy.
However, he said widespread understanding of AI is critical before businesses can fully harness its benefits, emphasizing the need for public education and awareness.
The PCCI’s AI push focuses on three key areas: connecting technology providers and business leaders to develop solutions tailored to local needs; boosting investment and infrastructure, particularly by improving internet connectivity and building a skilled workforce; and creating an environment where AI adoption drives job creation rather than displacement.
One major concern, Peñaflorida noted, is the fear among workers that AI could replace their jobs. He countered that, when used inclusively and with revenue generation in mind, AI can open more opportunities in areas requiring human creativity, critical thinking, and interpersonal skills.
He also underscored the importance of identifying the region’s specific technological needs, prioritizing the right tools, and securing the necessary investments to ensure AI adoption benefits both businesses and communities.
Currently, less than 15 percent of companies in the Philippines use AI — mostly in finance, healthcare, and manufacturing — leaving significant room for growth in other sectors.
Peñaflorida believes that expanding AI utilization across industries could become a decisive factor in the country’s economic development./PN
