Snap memorable photos at the mall’s AweSM spots
Snap memorable photos at the mall’s AweSM spots

Welcome to the boldest, biggest, and brightest Dinagyang Festival this weekend in Iloilo! Are you wondering where to go once you get to the city and what to do? Simple! For the most AweSM Dinagyang experience, just head on to SM City Iloilo and check out these events and spectacular installations that showcase the finest Ilonggo hospitality.

Taste the warm Ilonggo spirit at the SM Batchoy Fest

SM is bringing back the most anticipated Batchoy Fest at SM Southpoint this year! From January 16-22, the SM Iloilo Batchoy Fest at SM Southpoin car park will feature the city’s best Batchoy and Ilonggo cuisine specialties all in one fun place! Plus savor other Ilonggo specialties such as native chicken and pantat inasal, oysters, kansi and other delicious Ilonggo and Filipino dishes.

Witness spectacular lighted dances at the Ilo-mination Parade

Locals and tourists alike should not miss the newest addition to the Dinagyang Festival called “Ilo-mination”, a showcase of performances by Dinagyang warriors decked in lighted costumes featuring seven tribes representing the seven districts of Iloilo City. Catch the grand opening event happening at the SM City Iloilo stage on Diversion Road at 6pm on January 21.

Get your pasalubongs and Dinagyang souvenirs from top-notch Ilonggo brands

During the weekend festivities, Ilonggo and other Western Visayan MSMEs will showcase their products at SM. Fill your pasalubong bags with specially-made products at the AweSM PCCI-ILOBEX Dinagyang Trade Fair, co-produced by the Philippine Chamber of Commerce-Iloilo Chapter and Obra Ilonggo, on January 16-22.

The DOT will have an Iloilo TouriSM Booth in partnership with Fiesta! For a range of souvenirs plus you can score information on other DOT-recommended tourist spots in Panay starting January 19. Snap your souvenir photos at their AweSM Photo Booth and capture your best Dinagyang memories.

Snap memorable photos at the mall’s AweSM spots

There will be loads of Instagrammable spots you can visit this weekend! Head to the Northpoint Event Center and SM Southpoint to take unique fun snaps with friends and family and share away!

Spend a weekend to remember with live bands and fireworks! 

The biggest and the liveliest music festival is making a big comeback this Dinagyang with the Viva Music Festival every evening from January 19-22 at the SM South Point Parking. You can also enjoy the spectacular and truly AweSM Iloilo Musical Fireworks and Drone Show on January 21, 9pm at South Point.

On Sunday, give your Dinagyang experience the perfect ending as BDO brings Darren Espanto LIVE at the North Point Event Center on January 22 at 4:00 PM!

Convergence of gaming and pop culture enthusiasts

Calling all Gen Zs! The AweSM Dinagyang Online and Creator Fest, a gaming and pop culture event that will add color to the grandest festival in Iloilo is happening on January 21-22 at SM Cyberzone. Get into the Zone!

More, more, more competitions!

Dinagyang will not be the festival as it is without the distinct beats of the drum. There will be a lot more festival vibes at SM City Iloilo on January 22 as one of the much-anticipated Dinagyang-inspired drumbeat competitions will happen at SM City Iloilo South Point from 1pm to 4pm.

With all the happenings on this list, definitely, the place to be this weekend is Iloilo – and all roads lead to SM Iloilo for your best Dinagyang experience. It’s your Ultimate Destination.  Don’t forget that for the best deals and huge discounts, there’s The AweSM SM City Iloilo sale from January 16-22 so bring your wallets, water bottles, shades, and dress comfortably.

Halong and enjoy Dinagyang
.and see you at SM Iloilo, everyone!

For more updates & inquiries, follow & check out SM City Iloilo on Facebook or call the Marketing Department at (033)3209609.


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