THE LEVI’S® Tailor Shop – where shoppers can step up their denim game through customization and personalization – is now in full swing at Robinsons Place Iloilo, its first permanent home outside Metro Manila.
Ilonggo customers can work with a master tailor to place original patches, studs and collectible pins at the shop. To give wearers the perfect fit and style, the shop also offers alteration services such as hemmings. For those who want an extra touch of ownership and character, there’s custom fabric paneling for trucker jackets and distressing for jeans.
Customization and personalization are key to the #LiveInLevis campaign, which aims to put Levi’s® at the center of culture. Through the Levi’s® Tailor Shop, customers get immersed in an experience where Levi’s® apparel become their blank canvas for authentic self-expression.
“The Levi’s® Tailor Shop is a way of opening up new possibilities for denim wearers to express themselves and celebrate their authenticity. At Robinson’s Place Iloilo, we found an emerging hub of culture and lifestyle, making it a perfect home for the Levi’s® Tailor Shop,” said Charisse Chua, Levi’s Philippines Country Manager.
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ABOUT THE BRAND
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.
Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Its range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. (With Levi’s PR/PN)