HEART Evangelista emerged as the top celebrity voice at New York Fashion Week (NYFW) for Spring/Summer 2027, generating $7.6 million in Media Impact Value (MIV).
According to fashion analytics firm Launchmetrics, Evangelista topped the celebrity ranking ahead of American personality Paris Hilton, who generated $2.5 million in MIV, and South Korean actor Jung Hae-In, with $2.3 million.
The Filipina fashion influencer also ranked third among all voices at NYFW, behind Vogue US with $13.2-million MIV and Calvin Klein with $8.6 million.
Launchmetrics’ figures measure the media impact generated by brands and personalities across fashion-related content and digital channels. MIV is a proprietary metric used by the company to quantify the monetary value of media exposure.
In July, Evangelista was named the top celebrity voice at Paris Haute Couture Week, where she generated $7.5 million in MIV. She ranked second overall in the event’s voice rankings, behind Vogue France, according to Launchmetrics.
The latest data also follow an earlier September report from influencer marketing platform Lefty, which placed Evangelista second among its Top Key Voices of NYFW, with $5.7 million in earned media value and a 2.3% average engagement rate. (Jessica Ann Evangelista © Philippine Daily Inquirer)
