The Isuzu 4x4 Xtreme Xperience action ramp with Mr. Yasuhiko Oyama (VP for Sales of Isuzu Phils Corp., Mr. Steve Gingco (Isuzu Cebu Inc General Manager) and Mr. Shojiro Sakoda (Executive Vice President of Isuzu Phils Corp).

AUG. 10 to 12 was a fun-filled, eye-opening event for vehicle enthusiasts and mall-goers at SM City Cebu as Isuzu Philippines Corporation rolled out its “Isuzu 4×4 Xtreme Xperience” at the sprawling open parking area at the mall’s north wing.

Isuzu’s 4×4 event makes a return engagement after Isuzu 4×4 Action Playground was last held in Cagayan de Oro in 2017. This time, the “Isuzu 4×4 Xtreme Xperience” has been expanded to include more fun and engaging activities for all members of the family. And for owners and drivers of the iconic mu-X and D-Max brands, the “Isuzu 4×4 Xtreme Xperience” now includes not only the chance to view the accessorized versions of these durable light commercial vehicles powered by the new RZ4E engine, but to even test drive the mu-X RZ4E 4×2 AT.

Customized Isuzu mu-X and D-MAX were put on display.

The highlight of the weekend was the 4×4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers would experience riding a 3.0-liter D-Max 4×4 pickups up and down a two-story-high steep narrow metal ramp.

The “Isuzu 4×4 Xtreme Xperience” also offered numerous games and activities for visitors who signed up for the 15 stations of the “Consumer Journey”, which includes: Drift karting; photobooth; kids’ activity area; all-terrain display; parts, accessories and merchandising display; Mod hobbyist exhibit; the My Dream Isuzu Car corner, and; car club meet-ups.

The Isuzu Xtreme Xperience ended with a bang as Isuzu’s ambassadress Maja Salvador surprised the crowd with a show-stopping performance.

On Aug. 12, special activities at the culmination of the event – the cheerdance competition finale, the awarding ceremonies for the cheerdance, fuel economy run, and the highest kilometer mileage –  were held. Isuzu mu-X ambassadress, TV actress and singer Maja Salvador and rock group UrbanDub performed during the unveiling of the Isuzu Cebu Inc (ICI) 20th anniversary logo.

The “Isuzu 4×4 Xtreme Xperience” is organized in partnership with IPC and ICI, which comprises Isuzu Mandaue, Cebu, Talisay, and Bohol.

The Isuzu Xtreme Xperience promotes the Japanese automaker’s new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts.

Ilonggos can look forward to the same excitement and fun at the Isuzu Xtreme Xperience on Sept. 21 to 23.

This event is sponsored by Pilipinas Shell, Standard Insurance, BPI/MS Insurance Corporation, Hawk Trading, LED Works, JoyRide, Nature’s Spring, and Mapfre./PN


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