THE DEPARTMENT of Tourism (DOT) on Friday, June 26, formally launched a new government platform for curated and discounted travel offerings in destinations across the Philippines.
The campaign, called “Discover More to Love,” features vetted deals by local hotels, tour operators, airlines, and other partners.
DOT Secretary Dita Angara-Mathay said the platform — now officially online — also serves as a tool for travelers looking for affordable travel options without falling victim to scams.
“The whole point is to give a reliable information (to travelers). Kapag may nag-book at may nagreklamo, sisitahin namin ‘yong supplier,” she said on the sidelines of the Central Philippine Tourism Expo (CPTEx) at Ayala Malls Sta. Rosa, Laguna.
Some of the offerings include discounted rates on staycations, wellness activities, flights, loyalty incentives, dining and attraction credits, among others.
The travel deals will be made available through the DOT’s newly improved www.tourism.gov.ph
Data from the Philippine Statistics Authority (PSA) showed that domestic travel continues to fuel Philippine tourism growth, with expenditure reaching P3.26 trillion in 2025 and industry employment soaring to 7.7 million in the same year.
Internal tourism expenditure, or the total spending of tourism activities within a country’s borders, grew by 1.2 percent from P3.91 trillion in 2024 to P3.96 trillion in 2025.
No slogan change
Angara-Mathay, meanwhile, clarified that Discover More to Love is not a replacement for the Love the Philippines branding, but rather a complementary initiative to strengthen DOT’s efforts to promote domestic travel.
“Love the Philippines is still our national tourism brand. (Discover More to Love) is a domestic tourism campaign under that same brand, created to encourage Filipinos to explore more of our own country and discover even more reasons to love the Philippines,” she said.
Through the shared platform between the DOT and tourism stakeholders, she said the agency also hopes to help local businesses market their products and promote emerging destinations.
“This initiative supports our broader goal of encouraging year-round domestic travel. By helping Filipinos discover more opportunities to travel during off-peak periods, we can give travelers greater value and more enjoyable experiences while helping tourism enterprises maintain steady bookings, sustain jobs, and strengthen local economies throughout the year,” she said.
“This platform will continue to evolve—and we invite every Filipino to help shape it with us,” she added.
Discover More to Love is an iteration of the agency’s official Love the Philippines campaign, designed to entice more local tourists to travel across the country.
The DOT said it was an answer to the private sector’s clamor for a strengthened domestic tourism promotion campaign, especially during the soft season running from July to November 2026.
As of this writing, the DOT said more than 3,000 travel deals are offered by at least 70 firms that have so far participated in the initiative.
The DOT said other tourism businesses may still join the platform by contacting its office for vetting and eventual onboarding.
The DOT gathered the tourism groups on June 23 to solidify the campaign’s success, and at the same time, solicit inputs from them. (PNA)
