FOR the second year in a row, the Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism (DOT), has been named the Best National Tourism Organization in Asia at the 33rd Annual TTG Travel Awards.
The prestigious event, held in Bangkok on Sept. 26, 2024, brought together the region’s top industry leaders to celebrate travel and tourism excellence.
Tourism Secretary Christina Garcia Frasco expressed immense pride in the award, highlighting the commitment of the DOT and TPB to elevate the Philippines as a world-class destination.
“This prestigious award is a true reflection of the Department of Tourism’s and the Tourism Promotions Board’s unwavering dedication to positioning the Philippines as a premier destination in Asia, fully supporting President Ferdinand R. Marcos Jr.’s vision of transforming the country into a tourism powerhouse. Under the leadership of COO Marga Nograles, the TPB team’s tireless efforts have been pivotal in elevating Philippine tourism on the global stage,” Frasco said.
She added: “Their success at the Incentive Travel & Conventions Meetings Asia (IT&CMA), generating over P1.7 billion in initial sales leads, further highlights our commitment to establishing the Philippines as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).”
The award culminated TPB’s participation in the IT&CMA from Sept. 24 to 26, alongside 21 key players from the Philippine MICE industry.
The MICE Philippines: We Take Your Business to Heart program was prominently featured, further solidifying the country’s status as a premier MICE destination.
The Philippines has been joining IT&CMA since its inception in 1993 to ensure the country’s positioning at the forefront of Asia-Pacific MICE and Corporate suppliers.
TPB’s participation in the IT&CMA underlines the organization’s steadfast commitment to promoting the country on a global scale.
Notably, this year’s delegation was the largest that TPB has led for the three-day event organized by TTG.
The TTG Travel Awards, established in 1989, stands as one of the most prestigious honors in the Asia-Pacific travel industry, celebrating excellence across numerous categories, including travel suppliers and outstanding achievements.
The TTG Travel Awards honor both well-established and emerging leaders in the industry, further underscoring the dynamic landscape of travel and tourism in the region. (PNA)
