First BMW pop-up store opens at Festive Walk Annex Iloilo

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(From left) BMW officials Mr. Alex Roleda, Mr. Alexander Roleda, Ms. Kalene Roleda, and Mr. Spencer Yu pose alongside the BMW X4 20d MSport. MARGARET LLORICO/PN

ILONGGOS can now experience a sheer exquisite driving pleasure. The adrenaline to a high-speed adventure can be easily accessed now as the first Autobahn BMW Iloilo Pop-up Store finally opens at Festive Walk Mall Annex, Megaworld Blvd., Iloilo Business Park.

The first BMW Iloilo Pop-up Store opened its doors to the Ilonggos on Tuesday, Jan. 8 at around 7 p.m.

The ribbon-cutting led by Mayor Joe Espinosa III, Mr. Spencer Yu, Ms. Kalene Roleda, Mr. Alex Roleda, and Mr. Alexander Roleda signified the start of a brand-new automobile adventure in the city.

Quickly after the ribbon cutting, guests and car enthusiasts looked around and explored what the store can offer.

Ilonggos can purchase a BMW vehicle through the store. The pop-up store is a showroom that presents the latest cars and exclusive offers of BMW. The premium automobiles and luxurious motorbikes are displayed elegantly, basking its sophistication against the dim light.

Korean Car Enthusiast Yosep Jeon said, “I can see that the streets of Iloilo are about to be a bit more luxurious, what with the recent advent of . . . the German car maker’s arrival. I feel like it’s BMW that made the smart move in my books by strategically choosing a location where prospectors will most likely be drawn to first before anywhere else in Panay.”

The store is open from 10 a.m. to 10 p.m. which happens to be the mall hours of Festive Walk Iloilo./PN

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