AS PART of the world’s leading snacks company, Mondelez Philippines aims to empower people to snack right. This means providing the right snack, for the right moment and made the right way. It also means promoting mindful snacking – or the practice of being in the moment and eating with attention and intention. Recently the company shared how it is promoting mindful snacking with its biggest brands.
Snacking is much more than eating between meals
All over the world, snacking is growing. The lines between snacking and meals is blurring. Mondelez Philippines knows that consumers don’t want to have to choose between snacking and eating right. These days, snacks mean more than just something you eat in-between meals. According to a 2019 State of Snacking survey which the company undertook, three trends are influencing snacking all over the world: (1) Snacking is eclipsing meals globally as appetites for smaller bites grows. (2) Snacking offers bite-sized rituals connecting us to culture and community and (3) Snacks nourish body, mind, and soul; with indulgence remaining a priority.
Mindful Snacking: Eating with Attention + Intention
Seeing these trends in snacking, Mondelez Philippines takes it upon itself to not only make delicious snacks for consumers, but to also promote Mindful Snacking to ensure wellbeing. Mindful Snacking is an approach to eating with attention and intention.
‘Attention’ means being conscious of what you want to eat, why you’re eating, and how it makes you feel. So, you don’t have to choose between snacking and eating right for the moment. Experts have found that Mindful Snacking has benefits: Focusing on the present moment can help you discover a more satisfying and positive snacking experience and makes you less likely to binge or overeat.
‘Intention’ means choosing the right snacks for your needs. To support this, Mondelez Philippines works to provide consumers easy access to the right snacks, for the right moment, and made the right way. Like Tang, which offers affordable nutrition and refreshment for the entire family./PN
