SM Prime Holdings proudly celebrates a landmark achievement with the opening of the SM Iloilo Central Market and SM Iloilo Terminal Market on November 28, 2025, where vibrant community hubs now transformed into cleaner, modern, and world-class public markets that every Ilonggo can be proud of.
Guided by its trusted expertise in creating people-centered developments, these improvements reflect SM’s signature dedication to comfort, customer care, and seamless experiences.
At the heart of the redevelopment is SM’s strong support for local entrepreneurs. The markets provide a dynamic platform where MSMEs can thrive, equipped with better infrastructure, strategic visibility, and a welcoming environment to highlight their products. From fresh Ilonggo produce and beloved flavors to artisanal crafts and daily essentials, the new markets offer a space for everything Iloilo, celebrating the diversity and creativity of homegrown businesses.
The markets now bring together a lively mix of food tenants and stalls that proudly showcase Ilonggo cuisine, complemented by a growing lineup of specialty shops and service-oriented tenants. To support the expected increase in daily foot traffic, roof deck parking has also been added—reflecting SM Prime’s commitment to blending convenience, functionality, and forward-thinking design.
The enhanced retail section of both markets set a new standard for public market experience, embodying a shared vision of a modern marketplace where culture, community, and commerce come together every day. At SM Iloilo Central Market, the best of Iloilo thrives under one roof, where locals, balikbayans, and tourists celebrate the city’s heart and pride through food, art, and culture who are seeking truly authentic Ilonggo experiences. Meanwhile, the SM Iloilo Terminal Market elevates everyday living with its focus on convenience, affordability, and community connection, creating a place where small business owners, entrepreneurs, and residents can enjoy easy access to daily essentials, making everyday, made better.
While fully modernized, the essence of Iloilo remains. The markets preserve the warmth, character, and cultural soul that have long made them community treasures, successfully blending tradition with innovation to serve today’s needs while honoring the past.
Moving forward, SM Prime and the Iloilo City Government are committed to introducing more upgrades, streamlining operations, and expanding assistance for vendors, paving the way for the markets to become fully modern, lively community centers that raise the standard for public markets nationwide.
More than a milestone, the high-profile public-private-partnership is a testament to the strong collaboration between SM Prime Holdings and the Iloilo City Government. Together, they have delivered a redevelopment that reflects growth, resilience, and shared commitment to uplifting Ilonggo lives and livelihoods.