Western Visayas’ economic rise must reach the countryside

THE ECONOMIC ascent of Western Visayas is becoming increasingly difficult to ignore. The region posted a remarkable 6.4-percent economic expansion in 2025, as reported by this paper recently, making it the country’s fastest-growing regional economy. At the center of this momentum is Iloilo City, whose booming property sector, expanding business districts, and influx of BPO and high-value outsourcing firms have transformed it into one of the country’s emerging economic powerhouses outside Metro Manila.

Indeed, Iloilo City’s rise deserves recognition. The city overtaking Metro Cebu in occupied office spaces during the first quarter of 2026 reflects years of infrastructure investments, aggressive business promotion, and improving investor confidence. Tower cranes dominate the skyline. New commercial centers continue to emerge. Investors are pouring billions into residential and office developments.

But is this growth truly reaching the countryside?

For many residents outside Iloilo City, the so-called economic boom still feels distant.

While urban centers enjoy modern business parks, rising land values, and expanding commercial activity, many municipalities across Panay continue grappling with familiar problems — poor farm productivity, inadequate roads, limited healthcare access, lack of stable employment opportunities, weak internet connectivity, and persistent poverty.

Economic growth becomes deceptive when prosperity is concentrated heavily in one urban center while surrounding provinces and towns struggle to keep pace.

The contrast is becoming increasingly visible. Iloilo City enjoys rapid real estate appreciation, while many rural communities remain dependent on agriculture sectors vulnerable to climate change, fluctuating market prices, and outdated farming systems. Young people from the countryside continue migrating to the city because opportunities remain scarce in their hometowns. This migration may fuel urban growth, but it also weakens rural economies and strains city resources.

The danger here is the emergence of a two-speed regional economy: a progressive urban core surrounded by underdeveloped rural communities.

This imbalance is not unique to Western Visayas. It has happened repeatedly in many regions across the country where growth became concentrated in highly urbanized centers while the countryside lagged behind. Eventually, such uneven development worsens inequality, accelerates urban congestion, and leaves rural areas trapped in long-term stagnation.

Western Visayas must avoid that path.

If the region truly aims for sustainable and inclusive progress, economic gains must spread beyond Iloilo City’s business districts. Development should not end where the skyscrapers stop.

The countryside deserves stronger investments in farm modernization, irrigation systems, farm-to-market roads, fisheries, digital connectivity, tourism infrastructure, healthcare facilities, and educational opportunities. Small towns must also become attractive locations for investments and industries capable of generating stable local employment.

Government policies should encourage businesses to explore growth areas outside major urban centers. Provinces such as Guimaras, Antique, Capiz, Aklan, and rural municipalities in Iloilo itself possess enormous untapped potential in agriculture, eco-tourism, renewable energy, fisheries, logistics, and agri-processing industries.

Equally important is ensuring that infrastructure projects connect growth centers to surrounding communities instead of merely beautifying urban districts. Roads, bridges, ports, and digital infrastructure must strengthen regional integration so economic activity can flow more evenly across Western Visayas.

The success of Iloilo City should inspire the rest of the region — not overshadow it.

Western Visayas cannot fully claim economic victory if prosperity remains concentrated in a few booming urban corridors while large portions of the countryside continue waiting for meaningful opportunities. Growth statistics may look impressive on paper, but genuine regional progress is measured not by the wealth of one city alone, but by whether ordinary families across towns and provinces feel their lives improving as well.

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