Cosmetic company puts smiles on SM guests’ faces

GUESTS at The SM Store in SM City Iloilo received free Lip Pops from the cosmetic company Clinique on April 26.

Clinique sales and education executive Jeff Magsajo (left) demonstrates how to apply makeup on model Lillian Barrio.

But the event was more than just Clinique reaching out to Ilonggo customers and letting them experience using their products through freebies (they were given out to the first 100 guests) – it was also a chance for the brand to put forward features that make it stand out in the industry.

Their makeup products are “allergy-tested, ophthalmologist-tested and fragrance-free,” Clinique sales and education executive Jeff Magsajo told Panay News, adding that theirs is the “go-to shop when we want a very safe brand that gives results.”

From left: Rachel S. Vincoy, Watsons store manager; Celeste Marie L. Marcelo, area operations manager, Watsons VisMin; Jeff Magsajo; Tahnee Marie C. Natividad, senior operations manager, Watsons VisMin; and Ma. Yvonnie S. Delgado, assistant branch manager, SM City Iloilo.

Magsajo said they offer a wide-range of products – from moisturizers, serums and under-eye creams to makeup removers, from the classic powder and liquid foundations to the men’s line and anti-blemish and anti-acne franchises.

They also offer free consultations and makeup trials, where “guests may approach any Clinique counter and try the products that they want” – what specific product would suit specific cosmetic needs – Magsajo said, adding that a “full” consultation entails a “purchase requirement.” (Photos by Jan Paul Parreño/PN)


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