Not just any customer, 2

THE SMALLEST gestures go the furthest. A guard guiding a first-timer. A nurse explaining things in Hiligaynon. A young staffer saying, “Okay lang, I’ll help you.” A janitor stopping to point someone in the right direction. A cashier calling out gently, “Ari di, Ma’am, diri lang po.” A student offering their seat to a senior waiting in line. A doctor taking a moment to smile and say, “Wala na ‘ni bayad, Nanay.” A midwife waiting a few extra minutes. A tricycle driver reminding a patient where to go.

These may seem ordinary — but for someone lost or afraid, they are everything. They become stories passed on. They turn systems into lifelines.

Those we tend to ignore? They are the ones who carry kindness in their memory like a seed. They mention it on tricycle rides, at family lunches, while doing laundry beside the poso.

“Ginbuligan nila ako. Indi ko gid malimtan,” they say. A janitor who gave directions. A teacher who listened. A barangay worker who smiled and said, “Dali, kay buligan taka para mahapos sa imo.” These things matter, and they are often paid forward. They become stories told with warmth.

But hurt lingers, too. One careless shrug, one public scolding, one eye-roll — and suddenly, trust is broken, respect is lost.

And the wound? It speaks quietly: “I was not worth your kindness.”

Most are not slow. They are just scared. They are not trying to irritate you. They just genuinely do not know. They hesitate not because they are weak — but because they fear being laughed at. What they need is not pity — but clarity, respect, and a bit of time.

I have seen this up close — as a teacher, a counselor, a father. One cold gesture can shake someone’s confidence. One warm moment can rebuild it. Especially if they are young. Or old. Or unsure. Or least, last, or lost.

Treat them well, and they become your biggest supporters. They defend your office. They say, “Maayo guid da sila.” That is how trust is built.

So, if you sit behind a window or a screen, take a breath before the next person steps up. They may not look like anyone you know. They may not speak in straight English, or wear perfume, or carry an ID, or sport polished shoes. But they still deserve your best. Not because of what they have — but because they are human.

And service, at its best, is not about doing the job. It is about doing it with dignity.

So pause. Smile. Speak with care. Because real service does not just process people — it honors them.

And maybe, just maybe, that same lola is out there again — waiting in another hallway, holding a piece of paper like a prayer. What if you are the one who finally says, “’La, dali lang. Buligan ta ka.”

***

Doc H fondly describes himself as a ”student of and for life” who, like many others, aspires to a life-giving and why-driven world grounded in social justice and the pursuit of happiness. His views do not necessarily reflect those of the institutions he is employed or connected with./PN

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