ISRAEL sees the Philippines as a “priority” market in its efforts to revitalize its tourism sector, its tourism ministry said.
Intense promotions and trade engagement are underway in Asia following the “renewed travel optimism” seen after the Gaza ceasefire deal was signed this October, according to the Israel Ministry of Tourism (IMOT).
The agency, during its participation at the recent Internationale Tourismus Borse (ITB) Asia 2025 travel event in Singapore, underscored Israel’s intent to deepen ties across Asia’s high-growth travel markets and highlighted the destination’s “evolving identity that unites its heritage and modern leisure offerings.”
“The enthusiasm we’ve seen from Filipino travelers and partners at ITB Asia truly reflects how Israel remains a top bucket-list destination for many Filipinos,” Anna Oraiza Aban, marketing manager at IMOT’s Philippine office, said on October 24.
“With visa-free access for Philippine passport holders, we’re confident that more Filipinos will soon turn their dream trips into reality. The strong interest from the market and travel trade inspires us to continue developing experiences that connect deeply with Filipino travelers, whether through faith, culture, or adventure.”
In a briefer, IMOT said insights from ITB Asia 2025 will guide its regional strategy through 2026, with emphasis on joint marketing campaigns, airline collaborations, and education programs to build awareness and drive sustainable visitor growth in Asia.
Israel received 118,200 tourists in August, a 39 percent increase from July.
Between January and August, it recorded 814,000 tourist arrivals, up from 672,400 in the same period last year.
“Asia has been a key market for Israel with India, Indonesia, the Philippines, China, and South Korea leading,” IMOT said.
“This steady rise shows Asia’s growing confidence and curiosity in Israel’s mix of culture, culinary, eco-conscious, wellness, and adventure travel experiences,” it added.
Israel’s Ambassador to Singapore Eliyahu Vered Hazan inaugurated the Israel pavilion during the travel event held from Oct. 15 to 17.
The IMOT delegation conducted more than 100 interactions with tour operators, airlines, and business event planners over three days, generating a strong pipeline of collaborations for the coming years.
Key discussions focused on co-marketing alliances, enhanced air connectivity, and tailored itineraries for Asia’s evolving travelers. (PNA)
