FILIPINO tennis player Alex Eala generated half a million dollars in earned media value (EMV) during her debut at the New York Fashion Week (NYFW), while fashion week regular Heart Evangelista remained as one of the event’s top key voices.
According to influencer marketing platform Lefty, Eala raked in $502,000 in EMV with her attendance to the Calvin Klein Spring/Summer 2027 show last Sept. 11.
Eala joined the list of athletes who made a mark at the fashion week and created value for the brands they represented.
Meanwhile, the same report from the platform showed Evangelista as one of the top voices at the New York Fashion Week Spring/Summer 2027. The Filipino actress-fashion influencer ranked second in the list with $5.7 million EMV, following Thai celebrity Love Pattranite who emerged in the first spot with $6.7 million EMV.
Eala’s New York Fashion Week debut came after her historic run at the 2026 US Open earlier this month. Aside from Calvin Klein, the Filipino athlete was also present at the runway shows of Tory Burch and Michael Kors. (Anne Pasajol © Philippine Daily Inquirer)
