
PHOTOS BY NELJOY N. GALIGAO/PN
WHAT can one expect during the Dinagyang Festival?
The Dinagyang Festival, Iloilo City’s grandest celebration, honors the rich cultural heritage and religious devotion of the Ilonggo. It has become a beacon for both locals and tourists, inviting everyone to experience its magic.


Amidst the vibrant street dances and rhythmic drums lies a treasure trove of souvenirs, each ready to tell its own story. Beyond the kaleidoscope of colors and pulsating sounds, these tangible mementos allow visitors to carry the spirit of Dinagyang home.
Imagine holding a keychain or a native bag, meticulously woven with the passion and heart of an Ilonggo artisan. Picture wearing a brightly colored festival mask while moving to the infectious beat of Dinagyang rhythms. These handcrafted products reflect Iloilo’s cultural heritage and showcase the creativity of its people.





Shoppers can explore the Iloilo Terminal Market, where an impressive selection of souvenirs awaits. Prices start as low as P45 for smaller trinkets and can go up to around P350 for intricately designed native bags, making it accessible for everyone to take home a piece of the festival’s magic. Stalls brim with ornamental necklaces, colorful decorations, and other keepsakes, each telling a story of tradition and artistry.
Another must-visit destination for Dinagyang merchandise is the Iloilo Central Market. Offering a wider variety of goods at various price points, it ensures that every visitor can find something special to commemorate their festival experience.
This year, the Dinagyang Festival highlights will take place on January 24 to 25, with the excitement building as communities prepare for lively street dances, religious ceremonies, and cultural showcases. More than just a celebration of Ilonggo history, the festival also promotes local craftsmanship, drawing thousands of tourists from across the Philippines and abroad./PN






