ILOILO City – Imagine applying for a BPO job, completing all necessary steps, and receiving an offer—all in a single day—in the lively setting of a busy shopping center, only a short walk from the main office of the company.
Transcom Iloilo, one of the provincial sites of Swedish-owned BPO company Transcom Worldwide (Philippines), Inc., is making this possible by launching its new recruitment hub at the Festive Mall in Iloilo Business Park, Iloilo City, on Friday, June 20.
“Transcom Culture makes everything more streamlined. It’s all about creating a positive, interactive, and future-forward experience from the moment candidates walk in,” said Roja Ma-Ri Barimani-Julleza, Transcom recruitment director for the Visayas and Davao.
The strategic placement of the recruitment hub within Iloilo City’s thriving central business district marks a significant step in Transcom’s commitment to tapping into the rich talent pool of the city and Western Visayas and bolstering its operational capabilities.
The launch commenced with a parade, culminating in a ribbon-cutting ceremony led by Iloilo City Mayor Jerry Treñas and Transcom Vice President for Talent Acquisition in the Americas and Asia Pacific (AAPAC) Region Jaymarie Altura, along with Vice President for Operations Andrea Kristina Resurreccion, Senior Director for Talent Acquisition Melvin Peralta, and Barimani-Julleza.
Mayor Treñas said the expansion of Transcom strengthens Iloilo City’s position as a premier destination for BPO investments.
“Truly, this will create more opportunities—another door that opens for our local talents and contribute to the continued progress of our community. Very well, we are excited to see more Ilonggos build successful careers in this dynamic sector,” Treñas said.
Iloilo City Mayor Jerry Treñas lauds the launching of the Transcom Iloilo Recruitment Hub at the third floor of the Festive Mall in Iloilo Business Park, Iloilo City, on Friday, June 20, 2025. Treñas said Transcom’s expansion solidifies Iloilo City’s position as a premier destination for BPO investments.
Altura said Transcom opened a hub in Iloilo City because of the “growing applicant flow and ever changing demand for innovation, comfort and accessibility.”
“Our goal is to provide a place where applicants feel welcome regardless of their qualifications and past work experiences while our recruiters work as their partners in uplifting their confidence and strengths throughout the recruitment process,” Altura said.
Accessibility and Convenience
The new recruitment hub on the third floor of the Festive Mall is designed for accessibility and convenience, facilitating an efficient application process for aspiring BPO professionals. It is open from Monday to Saturday, from 9 a.m. to 6 p.m.
It is a mere 200 meters or a 3-minute walk along Megaworld Boulevard to Transcom Iloilo’s office at the One Global Center, ensuring seamless daily coordination and quicker internal decision-making.
The goal is to make job hunting not just efficient but genuinely enjoyable.
The lobby of the Transcom Iloilo Recruitment Hub is significantly larger and welcoming, ensuring applicants feel relaxed. The hub at the third floor of the Festive Mall in Iloilo Business Park, Iloilo City, was launched on Friday, June 20, 2025. It is open from Monday to Saturday, from 9 a.m. to 6 p.m.
“Our hub is designed to be welcoming and supportive, especially for those new to the BPO industry. We’ve created a more engaging environment with interactive areas and friendly staff, including our receptionist, interviewers, and even our security team, who make everyone feel comfortable and respected,” Barimani-Julleza said.
“The new space is significantly larger, which allows us to provide a more welcoming and comfortable environment. It also enables us to streamline our processes for faster application and interview handling,” she added.
Inside the recruitment hub, Barimani-Julleza said applicants would benefit from a welcoming and relaxing environment, with board games and videos educating them about the application process.
It features a larger testing area, private interview rooms, and a dedicated boardroom. Self-service kiosks, a queuing system, soundproofed computer stations, and feedback stations streamline the process, allowing most applicants to complete everything in one day.
Barimani-Julleza said a mall location also offers ample parking, extended operation hours, and a safe, comfortable environment.
“Applicants can also take care of other errands, grab a meal, or relax before or after their appointment,” she said.
“It’s in a more accessible location, making it easier for everyone to reach us,” she said. “Thanks to this setup, most applicants can now complete the entire process in just a day.”
‘Hire as Many Ilonggos’
Transcom anticipates that the new hub will be crucial in recruiting for various roles, including customer service representatives, technical support specialists, and back-office support.
Beyond recruitment, Transcom plans to offer programs in the hub to help motivate, develop, and improve the skills of candidates who did not initially pass screenings.
“Our main goal is to support the growth of local talent and create more opportunities for the Ilonggos by providing training and development. This way, we hope to uplift the community and hire as many Ilonggos as we can,” Barimani-Julleza said.
Transcom has been in the Philippines since 2007 and operates six offices in Pasig, Bacolod, Iloilo, and Davao. It’s the biggest Swedish company in the country, employing 12,000, including 1,000 in Iloilo.
The Philippine BPO industry is a key economic driver, employing around 1.7 Filipinos and having a projected revenue of more than $40 billion in 2025. It contributes at least 8% to the nation’s GDP.
Iloilo City, a recognized “Next Wave City” for IT-BPM, benefits from this strategic growth due to its improving infrastructure, strong local government support, and expanding pool of skilled professionals.
