The heartbeat of the Visayas has grown louder with excitement as Iloilo City welcomes the return of the Iloilo Trio Show 2025, a multi-sensory, multi-industry experience that brings together the best of construction, cuisine, and tourism under one roof.
Running from July 17 to 20 at the Iloilo Convention Center (ICON), the event is organized by Worldbex Services International (WSI) and features three premier expos: the Philippine Building and Construction Expo (PHILBEX), the Food and Beverage Expo (MAFBEX), and the Travel and Leisure Expo (TLEX). Each expo highlights a key pillar of Iloilo’s thriving industries — innovation, indulgence, and exploration.
With over 200 exhibitors and an estimated 20,000 visitors expected, the event fills 4,500 square meters of innovation, flavor, and wanderlust.
Department of Tourism Region VI director Crisanta Marlene Rodriguez said the show goes beyond tourism.
“It’s a celebration of our culture, our creativity, and our capacity to reinvent and reintroduce ourselves to the world,” she said.
A Feast for the Senses and the Sectors
PHILBEX Iloilo 2025 goes “beyond sustainnovation,” highlighting local and national advancements in construction and interior design. From architectural marvels to green building solutions, attendees can explore features like the World of Interior Design, PHILBEX Lab, and the Projeto Design Competition. For entrepreneurs and visionaries, it’s not just a display, it’s a playground for possibilities and partnerships.
MAFBEX Iloilo 2025 is a haven for foodies and chefs alike. From cake decorating and coffee tasting to vegetable carving and flair bartending, the culinary stage is brimming with talents and flavors. The Iloilo Coffee Fest, a highlight of the show, celebrates the region’s growing specialty coffee scene.
TLEX Iloilo 2025, meanwhile, is a gateway to the region’s finest getaways. With travel agencies, hotels, and resorts offering exclusive packages, visitors can plan their next trip while sipping free coffee and listening to live travel pitches. Whether it’s an escape to Guimaras or a luxury staycation in the city, TLEX has it all.
A Showcase with Heart
At the grand opening on July 17, WSI Flfounding chairman Joseph L. Ang proudly called the Iloilo Trio Show “the biggest multi-industry expo in Western Visayas.”
“We bring together construction, travel, and food in one grand celebration. Through your support and willingness to collaborate, the best creations happen,” Ang said.
Mayor Raisa Trerias, in her keynote speech, reaffirmed the city’s commitment to events that elevate Iloilo’s status as a Meetings, Incentives, Conferences, and Exhibitions (MICE) destination.
“Just five years ago, we took a leap and positioned Iloilo City as a premier MICE destination. Today, that vision is paying off,” Trenas said. “More than the recognitions, what matters is the impact these events have on the local economy and our people.”
Vice Mayor LadyJulie Grace “Love-Love” Baronda praised the showfor its spirit of collaboration: “You’re not just bringing industries together, you’re building bridges across generations and sectors.”
Why It Matters
The Iloilo Trio Show 2025 doesn’t just attract foot traffic, it builds momentum for a region ready to take the global stage. It celebrates Ilonggo excellence in ways that are forward-thinking but deeply rooted in tradition.
As guest speaker and PIID National President IDr. John Paulo Castro noted, “We need to create spaces that are not only beautiful, but resilient, smart, and user-centered. We must innovate without forgetting our roots and sustain without sacrificing creativity.”
From reimagining your dream home, to discovering your next favorite dish, to booking a onceÂin-a-lifetime adventure —there’s something for every lifestyle and life stage at the Iloilo Trio Show.
Let this be your weekend of inspiration, flavor, and discovery — only in Iloilo City, where innovation meets identity, and style meets soul./PN
